Goldfish®

Pepperidge Farm Goldfish®

 

The Background Story of the Woman Who Brought Us Pepperidge Farm

 Margaret Rudkin, who was a housewife and a mother from Connecticut, discovered that one of her sons had an allergy to commercial breads containing preservatives and artificial ingredients. She then started experimenting making her own bread without preservatives, she come up with the whole-wheat bread. With the encouragement of her friends, family and her son’s doctor she starts her own small business out of her kitchen calling it Pepperidge Farm. She names her ingenious new business after her family farm in Fairfield, Connecticut. In 1961, Campbell Soup Company buys Pepperidge Farm. Eventually after her trip to Switzerland in 1962 she finds and returns with the recipe for the goldfish snack.

 

 
The Creation of the Wonderful Goldfish Snack

 The snack originally came from Switzerland and in 1962 after her visit to Switzerland, Pepperidge Farm's founder Margaret Rudkin introduced them to the United States. Margaret’s Pepperidge Farm is sold to Campbell Soup Company and in 1962 she brings the recipe back from her trip; she later retires in 1966. The plain flavor is called "Original", yet the first flavor was cheddar and also is the top seller in the United State.

Goldfish debut on Television

             The first advertisement aired on television in 1977. Since then they have created many loveable characters that appear in their advertisements and on their packaging. The original character to appear in Goldfish’s commercial is Finn, a cheddar goldfish who wears sunglasses. The commercials tell the story of Finn and the other characters meeting and living under the bed of a child; they must avoid the vacuum at all costs.

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